Archivo de la categoría: MARKETING

Book Review of Social Media 101

Introduction My wife and I bought this book in McNally Jackson, our favorite bookshop of New York City, when we were living there in 2011. She is in the marketing business and also runs a blog about baking. Blogging is … Seguir leyendo

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The Boston matrix

(This is the text of my speech at Toastmasters Valencia at Florida State University on the 22nd of January) When I was at business school, another student  told me that  every English word adopted in Spanish and ending in “I … Seguir leyendo

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