Introduction

When I was on holidays in London in 2016, my wife, my daughter and I went to the famous and, according to its publicity, the european largest bookshop, Waterstones located in Piccadilly. We bought several books, the Art of Social Media was one of them. It was one of my wife’s choices who is a passionate about digital marketing (like me).

I read the book, at the same time that a novel in Spanish (English is not my maternal tongue, feel free to email me if you find a grammatical mistake) a couple of weeks ago while spending my holidays taking care of my mother in the Sagunto hospital. I want to publicly thank to the surgeons who saved my mother’s life and to all hospital staff for their professionalism and kindness.

About the Authors

Guy Kawasaki has been the chief evangelist of Appel and special adviser to the CEO of the Motorola business unit of Google. He is currently the chief evangelist of Canva and creator of Remarkable People podcast.

You can follow him on Twitter , on Pinterest , on YouTube, on Facebook or conect with him on LinkedIn

Peg Fitzpatrick is, according to her blog , a popular social media speaker, trainer and, social media autor.

Book review

I like the traditional (printed) books. I know that reading an e-book is more practical and even ecological than a printed book. But, despite the fact that my sister-in-law gave me one of the first e-book readers to hit the market, I only remember using it for reading Branding and Pyme by Emilio Llopis . I prefer printed books because of its touch and its paper smell, but in this case, just like when I read 101 Social Media , it has been a mistake, because you can not follow its links with examples and tips. Then, my first advice is reading it in e-book.

Social Media is a powerful tool to make known to the world everything that you want (who you are, what you sell…). I basically use LinkedIn for professional affairs and Facebook (Although, I am in charge of managing the Facebook account of my company in Spain), Instagram and Pinterest more for personal use. The book is full of tips about how to manage, especially in a professional way, accounts in Facebook, Twitter, Pinterest, Youtube, Instagram, LinkedIn, SlideShare… and Google Plus an application which I used a lot in the past and which doesn’t exist since August of 2019.

I invite you to connect with me on LinkedIn

Despite the fact that this book was written in 2014, and timing is very important in the digital market, it is still very useful (less in relation to Google Plus and other functionalities of other applications that have changed slightly). It is an easy reading book that you can read in a couple of days.

The authors are action people and their advices are about their direct experience. I recommend reading it for anyone who wants to know how to better use and optimize their results in their Social Media accounts.

The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick

Penguin Random House UK

A Review of David Torija (davidtorija@hotmail.com)